Actual Customer Branding Samples By GrafXQuest
What your brand is and is not. It's not a logo. It’s not an identity. It’s not a product or service. It is more than that. It is defined by public perception, it is the feeling people get deep down when they hear your brand name or see your logo. Your brand is what people say it is, not what you say it is. Sometimes it is crucial step in recognizing you need help taking your company to the next level. Don't over complicate it, the company that rules with it's heart rules the world. Bring to mind the most common Icon you can think of like the McDonald’s arches. Think about you how you perceive that corporation just by seeing the arches alone and then think about how you want people to perceive your company when they hear its name or see your icons. You see, when you drill it down, you develop your brand by how people envision your company and then fine tune it. Keeping one factor always in the back of your mind as people change so do their perceptions and how do you keep with the change without losing identity. Remember those arches I asked you to think about earlier? They have been around since 1952 and believe it or not they have changed the arches with the time while keeping the customer perception in mind.
Want to build a super brand? Super brands are brands that resonate with their customers at the highest level. To build a super brand, you need to have the following components:
- Customer loyalty: creating desire for your products over competitors’ products so that a customer will buy your product when there is a choice. Ever purchase "Q-Tips"? It's actually a brand name not an object. The actual name? Cotton swab.
- Market dominance: building a stronger brand and a better offering of products and services than competitors to attract a bigger market share.
- Longevity: ensuring your brand has a long life expectancy, often through a research and an innovation pipeline.
- Goodwill: driving brand recognition to create a premium and add value to your brand’s offering. Remember those pesky arches again? They have Ronald McDonald House. What do you have or do for the community you represent while possibly using your product to do it?
- Market acceptance: satisfying a large number of customers requiring continued or increased production or availability.
So you want to build a Brand?
First you’ll need to build brand trust to keep your customers loyal. You can achieve this by providing reliable products or services that continually delight your customers. Brand trust is what gives your brand the edge over your competitors, as over time you become your customer’s first choice, even when rivals release potentially better offerings.
To build trust, you need to understand your customers and the market space. Research and discovery is crucial as it provides information on competitors so you can figure out where you want to be in relation to them. And you need to stand behind your product. This helps to build trust. Remember trust is fragile and how you handle it says a lot for your brand.
Crafting goodwill towards your brand can be greatly aided with the relevant use of verbal language – expressing the right message in the right way is essential. Your communications both internally and externally need to reflect the core values and belief of your organization, in effect walking the walk and talking the talk.
Across your social and communication channels you need to be consistent with your brand’s tone of voice. You need to show customers that your brand understands and cares for their needs.
Your brand’s visual language, be it online or offline, engages your audience’s emotions regarding your brand. Your logo becomes the primary trigger in the recognition of your brand’s identity.
Ensure your marketing strategy has a way to take your audience from unaware to aware, aware to want, want to got, got to love and then measure every step of the way to know you’re on the right track.
If you want any help contact us, we can help you start to develop or change your branding!