This is a fine example of a Trade Ad. Its in gorgeous condition. Trade cards evolved from cards of the late 1700s used by tradesmen to advertise their services. Although examples from the early 1800s exist, it was not until the spread of color lithography in the 1870s that trade cards became plentiful. By the 1880s, trade cards had become a major way of advertising America's goods and services, and a trip to the store usually brought back some of these attractive, brightly colored cards to be pasted into a scrapbook. The popularity of trade cards peaked around 1890, and then almost completely faded by the early 1900s when other forms of advertising in color, such as magazines, became more cost effective.
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